Hello Ladies and Gentlemen,
Here’s an interesting list of value added benefits to add to build excitement and distinction!
The pressure is certainly high to drive traffic into your hotels. However, while price is the easiest and quickest approach, it has no sticky factor or distinction that will give you any form of real or lingering impact.
Now VALUE is where it’s at. I’ve sent many articles on this topic and you’ve, no doubt, read much more.
· Corp Guest: Complimentary ironing services! Now that is such a great idea! If you’ve had to do this every time you check in, you know what a drag this is!
. Imagine if you could offer this service with one of your room attendants. Low cost, high value and you’d only have to do this for a select period in the day for basic clothing. WOW!
· Families: “Wii Are Family Package” – can you imagine using one of your meeting rooms with an LCD and large screen projecting a couple of Wii games for kids to play?? Again, WOW! What a great marketing opportunity to bring in families! Offer it for a set period every weekend or some other periodic session, include popcorn, some lemonade and you’ve got yourself a fabulous feature for families!
Some repeat ideas from my email of May 13th – they’re just as valid now:
Happiness and Smiles:
– Value offerings for families – include
- Receptions (partner with restaurants to offer some sample foods and coupons, you provide the drinks)
- Certainly breakfast for families
- WiFi if not already in your offering
- Attraction related coupons or deals
- Area retailer coupons and sale information
- Car wash or interior car vacuum (you know how messy cars get when you have kids in tow!). Include service (or at least provide for access to hose and vacuum cleaners).
-Packages, Packages, Packages
- Family movie with pop & popcorn – package
- Attraction entry passes, where possible
- F&B related deals with neighboring restaurants or your own outlets
–Note the sweet spot of $300-$400 over the two – three night stay
- Package full deals so families can budget for meals and known cost
§ You have at least $150+ per day, total for, say 4 people.
§ Room, breakfast, WiFi – typically included in limited service hotels
§ Lunch: fast food coupons @ average $20 per family (they can use these coupons anytime)
§ Dinner: in house restaurant values can be strong. In absence of that option, include a certificate, preferably from a chain they can recognize the value with.
- Depending on your market, and the demand over the weekend, you can price your rooms with a more comprehensive package that covers the basics – that makes you more attractive than others.
–Provide a reason for travelers to be at your location:
- Use your websites: 80%+ of the traveling public starts their search on line.
- Tell them why they should be at your hotel and your location: remember, people can easily drive around 2-3 hours in a radius from their home. You want to offer excitement that makes your location stand out.
- Consider Pay Per Click to get higher exposure – feature your attractions in metatags and in paid search key phrases.
- Newsletters – if you have a database, now’s the time to send out offers, if you haven’t already.
If any of you have ideas that have worked, please do share!
Nagib Lakhani- RevMax Hospitality Consulting Services
O: (425)677-7866 C: (425)445-7750 F: (866)508-7866
4313 245th Avenue SE
Issaquah, WA 98029